Hotel SEO: The Complete Guide to Ranking Higher and Winning More Direct Bookings

RoomStay

Hotel Marketing

July 14, 2026

9 mins read

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Most hotels invest heavily in their rooms, their service, and their guest experience. Then they watch Booking.com outrank their own website for their own hotel name. The problem isn't quality. It's visibility.

72% of travel bookings are now made online, with more than 45% via mobile. If your property isn't ranking when they search, that booking goes to a competitor or an OTA taking 15 to 25% in commission.

Hotel SEO fixes that. It's the practice of optimising your website so it ranks higher in search results, attracts more organic traffic, and converts that traffic into direct bookings. No OTA commissions and no ongoing ad spend.

This guide covers everything: keyword research, on-page SEO, content strategy, technical fundamentals, local SEO, link building, and how to track what's working. The advice here applies across boutique hotels, holiday parks, and serviced apartments, with keyword strategy shifting to match each property type.

Let's get into it.

What's in this guide

What is hotel SEO?
Why hotel SEO matters
Keyword research for hotels
On-page SEO for hotel websites
Content creation and strategy
Technical SEO basics
Local SEO for hotels
Off-site SEO and link building
AI search and GEO
How to measure your SEO performance
Essential hotel SEO tools
Hotel SEO checklist
Frequently asked questions

What is hotel SEO?

SEO stands for search engine optimisation. Hotel SEO is the process of improving your website so it appears higher in search engine results pages (SERPs) when potential guests search for accommodation.

When we talk about search engines in this guide, we're primarily talking about Google. It handles more than 90% of all searches worldwide, and it's where the vast majority of your potential guests start their research.

The traffic that arrives at your site through search results is called organic traffic. Unlike paid ads, it doesn't stop the moment your budget runs out. Done right, hotel SEO builds a compounding asset that keeps working for you over the long term.

Hotel SEO applies to all accommodation types: hotels, motels, resorts, holiday parks, caravan parks, serviced apartments, and holiday rentals. The strategies are the same regardless of property type. The keywords and content simply shift to match your specific audience.

Why hotel SEO matters

Websites on the first page of Google receive more than 90% of all search traffic. If you're not on page one, you're largely invisible to guests who are actively looking to book.

The stakes are significant. OTAs charge commissions of 15 to 25% on every booking. Direct bookings through your own website mean you keep that margin. For a property doing serious volume, that difference compounds into a major revenue gap over time.

Strong hotel SEO matters because:

Organic traffic is free. Unlike paid ads, you don't pay per click and it doesn't switch off.
It targets high-intent guests. Someone searching "boutique hotel Sydney CBD" is ready to book.
It drives commission-free revenue. OTAs are competing harder than ever to keep guests off your site. Direct bookings through your own website mean zero commission fees.
It builds long-term competitive advantage. SEO compounds over time in a way that paid advertising doesn't.
Search demand is growing. Searches for hotels and resorts are at their highest level in a decade.

Direct channels are on track to surpass OTAs as the primary booking source by 2030. Hotels investing in SEO now are positioning themselves to capture that shift ahead of the competition.

Getting to page one takes time and consistency. But done well, it's one of the most effective long-term strategies to grow hotel revenue without increasing marketing spend.

Keyword research for hotels

Keyword research is the foundation of your entire SEO strategy. Before you write a single word of content, you need to know what your potential guests are searching for.

Keywords are the words and phrases people type into Google. Your job is to identify the ones that match your property, then create content that answers those searches better than anyone else on page one.

Understanding search intent

Not all searches are equal. Google identifies four types of user intent, and your content needs to match the right one or it won't rank.

Informational: Users looking for general information or inspiration. E.g. "things to do in Sydney"

Commercial: Users comparing options before deciding. E.g. "top-rated boutique hotels Sydney"

Transactional: Users ready to book right now. E.g. "hotel room for two in Sydney CBD"

Navigational: Users looking for a specific brand or page. E.g. "[Hotel Name] cancellation policy"

For most hotel pages, you're targeting transactional and commercial intent. For blog content, you're capturing informational searches to build brand awareness and trust earlier in the booking journey.

Broad vs long-tail keywords

Broad keywords are shorter, higher-volume terms like "hotels in Sydney" or "Brisbane accommodation". They're competitive but worth targeting on your core pages.

Long-tail keywords are more specific phrases like "pet-friendly hotel near Sydney CBD" or "holiday park with pool Gold Coast". Lower search volume, but higher intent and easier to rank for.

A strong hotel SEO strategy targets both. Broad keywords build overall visibility. Long-tail keywords capture guests who are closer to booking and more likely to convert.

Primary and secondary keywords

Primary keywords are the main terms you want each page to rank for. Each key page on your site should have one clearly defined primary keyword.

Secondary keywords support the primary keyword and cover related searches. They add depth to your content and help Google understand the full topic of the page.

Example: a page targeting "pet-friendly hotel Melbourne" (primary) might also naturally include "hotels that allow dogs Melbourne", "dog-friendly accommodation Melbourne CBD" as secondary terms.

A word of warning: Google penalises keyword stuffing. Write for the person searching, not the algorithm. Content that genuinely answers the question ranks. Content that forces keywords in doesn't.

How to find your keywords

Start with what you know about your guests and property, then validate with tools:

What brings guests to your location? Business travel, leisure, events, nature?
What makes your property unique? Pool, pet policy, proximity to airport, spa, views?
What questions do guests ask at check-in or via email?
What peripheral services do you offer: weddings, conferences, packages?
What are guests saying in reviews? Their exact language often reflects how they search.

Once you have a list of potential keywords, validate them with tools. Google Keyword Planner is free. Ahrefs and SEMrush offer more detailed volume, difficulty, and competitor data.

Accommodation and holiday rental SEO keywords

The same SEO principles apply to hotels, caravan parks, holiday apartments, and holiday rentals. Your keyword strategy simply shifts to reflect your property type. See our guide on holiday park conversion rates for more on what drives performance across accommodation types.

Accommodation SEO keywords: "accommodation [city]", "places to stay [region]", "self-contained accommodation [suburb]"

Holiday rental SEO keywords: "holiday rental [destination]", "holiday house [location]", "beach house rental [area]"

Caravan and holiday park keywords: "holiday park [destination]", "caravan park near [landmark]", "powered sites [region]"

On-page SEO for hotel websites

On-page SEO covers everything on your website that affects how Google understands and ranks your pages, and how visitors experience them.

Page titles, meta descriptions, and URLs

These are often the first things a potential guest sees in search results. A well-written title and meta description can be the difference between a click and a scroll past.

Page title: The clickable headline in search results. Include your primary keyword and keep it under 60 characters. E.g. "Pet-Friendly Hotel Sydney CBD | The [Hotel Name]"

Meta description: The summary below the title. Describe the page clearly and include a reason to click. Aim for 150 to 160 characters.

URL: Keep it short, clean, and keyword-relevant. Use /pet-friendly-hotel-sydney rather than /page?id=123.

Heading structure

Use heading tags to structure your content so both Google and guests can navigate it easily.

H1: One per page, includes your primary keyword. This is your page title.
H2: Main section headings. Use secondary keywords naturally here.
H3: Sub-sections within each H2. Add depth and cover supporting topics.

Google uses heading structure to understand the hierarchy and topic of your page. A logical, well-structured page signals quality content.

On-page quick checklist

Primary keyword in H1 and in the first paragraph
Secondary keywords in H2 headings
Page title under 60 characters
Meta description between 150 and 160 characters
URL is short, clean, and includes the target keyword
At least 2 to 3 internal links to related pages on your site

Image optimisation

Image search drives real traffic to hotel websites, and visuals are often the first thing a guest engages with on a search results page. But poorly optimised images slow your site down and can actively hurt your rankings.

Use original photography. Your own images outperform stock photography every time. They're more authentic, more relevant, and more likely to drive clicks.
Compress file sizes. Large image files slow your site down. Use Squoosh (free) or Photoshop to compress without losing visible quality.
Write descriptive alt text. Alt text tells Google what each image shows. "Deluxe king room with harbour views at [Hotel Name], Sydney" is far better than "img_0042.jpg".
Name files before uploading. "deluxe-king-room-harbour-view-hotel-name.jpg" helps Google index your images accurately and can drive traffic from image search.
Use lazy loading. Load images only when they're about to scroll into view. This improves page speed significantly, especially on mobile.

Content creation and strategy

Content is the engine of hotel SEO. To rank for keyword searches, you need quality content that genuinely matches what guests are looking for. You need more of it than your competitors.

Competing guides from SiteMinder, Little Hotelier, and Mews are long and comprehensive. To outrank them, you need content that's deeper, more current, and more useful.

What good hotel content looks like

Relevant: Does it directly match the user's search intent? Build each piece of content around a specific keyword topic.
Authoritative: Comprehensive enough to answer every question the user had when they searched. Thin content doesn't rank.
Trustworthy: Keep it accurate and up to date. A blog about a local festival showing last year's dates signals low quality to Google.
Unique: Never copy from other sites. Duplicate content gets penalised, and Google has become very good at detecting it.
User-friendly: Easy to read, well structured with subheadings, and fast to load on any device.

Blog content ideas for hotels

Blog posts are one of the most powerful ways to capture informational keywords and reach guests early in their planning journey. This reaches guests before they have decided where to stay.

"Best restaurants near [your hotel]"
"Things to do in [your city] this weekend"
"Best day trips from [your city]"
"Local events, festivals, and markets in [your city]"
"Travel tips for first-time visitors to [your destination]"
"Best walks, beaches, or hikes near [your hotel]"
"Where to eat, drink, and explore in [your neighbourhood]"

These posts attract guests before they've booked anything. They build trust with your brand and increase the chance that when they're ready to book, your hotel is the one they remember.

Topical authority

Google rewards sites that demonstrate deep expertise on a topic. Publishing one blog post about your city isn't enough. You need to build a cluster of content around your location, your amenities, and your guest personas.

For example, a hotel in Melbourne might build content around: best restaurants in Fitzroy, things to do in South Yarra, weekend getaways from Melbourne, Melbourne events calendar, pet-friendly activities Melbourne, business travel tips Melbourne. Each piece supports the others and signals to Google that this site is an authoritative resource on Melbourne accommodation.

Refreshing existing content

Improving what you already have can be just as effective as creating something new. Google rewards freshness, especially for time-sensitive topics like events, local guides, and seasonal packages.

Google Search Console: Find pages with high impressions but low clicks. A stronger title or meta description often fixes this without touching the body copy.
Google Analytics: Identify your top-performing pages and invest in keeping them current and expanding them.
Hotjar: Heatmapping shows where users click, scroll, and drop off. Use this data to restructure pages that aren't converting.

Technical SEO basics

Technical SEO ensures Google can find, crawl, index, and understand your website. Most hotels don't need to become developers to get this right. Ignoring it will hold back every other effort you make.

Page speed

Slow websites lose guests before they even see your rooms. The average desktop site on page one of Google loads in 1.65 seconds. If your site takes 10 seconds, visitors are 123% more likely to leave before it loads.

Getting your load time under two seconds can significantly reduce bounce rate and improve conversion. Run your site through Google PageSpeed Insights to get a score and a specific list of fixes.

The most common causes of slow hotel websites:

Large image files. High-res hotel photography is the most common culprit. Compress all images before uploading.
No browser caching. Caching means returning visitors load your site faster because static elements are stored locally on their device.
Unminified code. Unnecessary whitespace and duplicated code in your HTML, CSS, and JavaScript slows page load. Most CMS platforms have plugins that minify automatically.
Render-blocking resources. Some scripts prevent your page content from loading first. Your hotel images and logo should always load before social sharing buttons or analytics scripts.

Mobile optimisation

Mobile is now the dominant travel booking device, preferred by more than 7 in 10 travellers. And 81% of online bookings are abandoned before payment. The most common cause is a slow or clunky mobile experience. If your website and booking flow aren't fast and frictionless on mobile, that stat is working against you.

This is exactly why RoomStay's booking engine is built mobile-first. Guests can search availability, compare rooms, and complete a booking without friction on any device. That keeps guests on your site instead of heading to an OTA.

Ensure your website is fully responsive across all screen sizes
Use large, tappable buttons for key actions like "Check Availability" and "Book Now"
Include a click-to-call feature so mobile guests can reach you directly
Test your full booking flow on mobile regularly, not just the homepage
Include the Viewport Meta Tag for correct responsive scaling

Core Web Vitals

Google's Core Web Vitals are a set of performance metrics that directly affect rankings. They measure the real-world experience of loading, interactivity, and visual stability on your pages.

Largest Contentful Paint (LCP): How quickly the main content of the page loads. Aim for under 2.5 seconds.
Interaction to Next Paint (INP): How quickly the page responds to user interactions like clicks and taps. Aim for under 200ms.
Cumulative Layout Shift (CLS): How much the page layout shifts unexpectedly as it loads. Aim for under 0.1.

Google Search Console shows your Core Web Vitals scores. Address any pages marked as "Poor" first. These pages are actively being penalised in rankings.

Your PMS and SEO

Your hotel PMS connects to your SEO setup in a practical way. A well-integrated PMS keeps your availability and pricing accurate in real time, which affects how RoomRate displays live pricing on your website. Inaccurate pricing creates a poor user experience, increases bounce rate, and signals low quality to Google.

Site structure and internal linking

A logical site structure makes it easy for Google to crawl and index your pages, and for guests to navigate your site. Think of it as a hierarchy: your homepage sits at the top, with category pages (rooms, dining, facilities) below, and individual pages beneath those.

Internal links connect these pages and tell Google which content is most important. Every page on your site should be reachable within three clicks from the homepage. Orphaned pages (those with no internal links pointing to them) are effectively invisible to Google.

Structured data (schema markup)

Schema markup is code that helps Google understand exactly what's on your pages and display richer results in search. For hotels, the key schema types are:

LodgingBusiness / Hotel: your property name, address, phone number, star rating, and amenities
Accommodation: individual room types, descriptions, and occupancy
Offer: room rates, booking terms, and availability
Review: aggregate guest review scores

Consistent, accurate schema can unlock rich results in Google, including star ratings, pricing, and availability directly in the search snippet. This drives higher click-through rates without any change in ranking position.

Google Search Console includes a Structured Data Markup Helper. Most hotel website platforms also offer built-in schema. Check your settings before bringing in a developer.

HTTPS and site security

Your site must run on HTTPS. Google treats HTTPS as a ranking signal, and guests who see a "Not Secure" warning in their browser will leave before they ever see your rooms. If you're still on HTTP, switching to HTTPS should be your first technical SEO priority.

Local SEO for hotels

For most accommodation providers, local SEO is where the biggest and fastest wins are. 46% of all Google searches have local intent.

Travellers specifically search for "hotel near me", "best hotels in [city]", and "[destination] accommodation" constantly.

Google Business Profile

Your Google Business Profile (formerly Google My Business) is free and one of the single most impactful SEO moves you can make. It controls how your property appears in Google Maps and the local snack pack. This is the boxed section at the top of results showing the three most relevant local listings.

Getting your profile right:

Claim and verify your listing if you haven't already
Ensure your name, address, and phone number (NAP) are exactly consistent with your website
Choose the most accurate primary category for your property type
Write a keyword-rich description that describes your property, location, and key features
Upload high-quality photos of your exterior, rooms, facilities, and dining

Keeping it active:

Respond to every review, positive and negative, within a few days
Answer guest questions in the Q&A section before they go unanswered
Post regular updates about offers, events, and seasonal packages
Add a direct booking link using RoomFinder so guests can search and book without going through an OTA
Keep your hours accurate, including holiday trading hours

NAP consistency

Your hotel's name, address, and phone number must be identical everywhere they appear online: your website, Google Business Profile, TripAdvisor, social media, tourism directories, and any other listings. Even small inconsistencies, like abbreviating "Street" to "St", can confuse Google and hurt your local rankings.

Map Pack vs organic results

When someone makes a local search, Google shows two sets of results: the Map Pack at the top (powered by your Business Profile) and regular organic results below it. Traffic splits fairly evenly between the two. Ranking well in both is where the real gains are.

Local content that consistently drives organic traffic:

"Best restaurants near [your hotel]" guides
"Things to do in [your city] this weekend" round-ups
Coverage of local events, festivals, markets, and seasonal highlights
"Best walks, beaches, or day trips near [your property]"
Neighbourhood guides: "What's on in [suburb name]"

Reviews and reputation

Online reviews directly influence both your Google Business Profile ranking and your organic search performance. 79% of consumers trust reviews as much as personal recommendations. Google uses review signals as a local ranking factor.

A consistent strategy for generating reviews: ask guests at checkout, follow up with a post-stay email, and make it easy by including a direct link to your Google review page. Responding to every review, especially negative ones, shows Google and potential guests that you're an active, credible business.

Off-site SEO and link building

Off-site SEO covers everything that happens outside your website but still signals your authority and trustworthiness to Google. The most important factor is backlinks. These are links from other websites pointing to yours.

Think of each backlink as a vote of confidence. The more authoritative the site voting for you, the more it lifts your own rankings.

What makes a good backlink

Domain authority: A single link from a respected travel publication is worth more than 100 links from low-quality directories.
Relevance: Links from travel, hospitality, and local business sites carry more weight than unrelated industries.
Placement: Links in article body copy are more valuable than those buried in footers or sidebars.
Anchor text: "Boutique hotel Hobart" as anchor text is more powerful than "click here" or "visit website".

Practical link-building strategies for hotels

Invite travel bloggers and journalists. Offer a complimentary stay in exchange for genuine, editorial coverage on a high-authority travel site. One good link from a well-read travel blog can move rankings.
Create linkable assets. Destination guides, local dining maps, and seasonal event calendars are content other sites naturally link to. Build them and promote them.
Tourism directories and local listings. Your state's tourism board, local council tourism pages, event directories, and wedding venue directories are all relevant, authoritative sources of backlinks.
Local business partnerships. Partner with restaurants, tour operators, and local attractions. Mutual links to recommended partners are natural, relevant, and good for guests.
Industry awards and press. Enter awards, participate in industry events, and issue press releases for milestones. These generate coverage and links from credible sources.

Your broader brand presence also plays a role. Consistent social media activity, online reviews, and press mentions all contribute to the trust signals Google uses when assessing your site.

AI search and GEO

In 2026, hotel SEO isn't just about ranking on Google's traditional results page. Travellers are increasingly using AI-powered tools, including ChatGPT, Perplexity, and Google AI Overviews, to research and plan trips. If your property isn't being cited by these platforms, you're missing a growing channel.

Generative Engine Optimisation (GEO) is the practice of optimising your content to be cited and recommended by AI search tools. The good news: most of what makes great traditional SEO also helps with GEO.

What AI search looks for

Comprehensive, accurate content. AI systems summarise information from multiple sources. If your site has clear, detailed, factually accurate content about your property, location, and amenities, it's more likely to be pulled into AI responses.
Structured data. Schema markup helps AI systems extract and categorise your information accurately. Well-structured data means your property details appear correctly when AI tools generate recommendations.
FAQ and conversational content. AI models are trained to answer questions, so content written in a question-and-answer format performs particularly well. The FAQ section at the end of this guide is a good example.
Strong E-E-A-T signals. Experience, Expertise, Authority, and Trust. Genuine guest reviews, credible backlinks, and accurate business information all contribute.

The properties that master both traditional SEO and AI visibility will have a significant advantage as search behaviour continues to evolve.

How to measure your SEO performance

Implementing SEO without tracking results means flying blind. Set up measurement from day one and review it monthly.

Revenue from organic: The most important metric. Is SEO traffic converting to direct bookings? Track this in Google Analytics 4 with eCommerce set up.
Conversion rate: What percentage of organic visitors complete a booking or enquiry? See our guide on hotel conversion rates to understand what benchmarks to aim for.
Organic traffic: Are more people visiting your key pages through search? Track month-on-month and year-on-year growth.
Keyword rankings: Are your target keywords moving toward page one? Use Ahrefs, SEMrush, or Accuranker to track positions over time.
Bounce rate: Are visitors leaving immediately? A high bounce rate often signals a mismatch between search intent and your content.
Click-through rate (CTR): What percentage of people who see your listing in search results click through? A low CTR suggests your title or meta description needs work.
Revenue metrics: Track metrics like GOPPAR alongside organic traffic to understand SEO's full contribution to your property's profitability.

Focus on trends over time rather than daily fluctuations. SEO improvements typically take weeks to months to materialise in rankings, and months to compound into meaningful revenue impact.

Essential hotel SEO tools

You don't need every tool on this list. Start with the free Google tools, add a keyword and rank tracker, and expand from there.

Google Analytics 4 (free):

Track sessions, revenue, and goal completions. Set up eCommerce tracking to attribute bookings to organic search.

Google Search Console (free):

Monitor impressions, clicks, keyword performance, Core Web Vitals, and indexing issues.

Google PageSpeed Insights (free):

Test and diagnose page speed issues across desktop and mobile.

Google Keyword Planner (free):

Research keyword search volumes and discover related terms.

Google Business Profile (free):

Manage your local listing, respond to reviews, and track profile performance.

Ahrefs or SEMrush:

Comprehensive keyword research, competitor analysis, backlink tracking, and rank monitoring. Both are worth the investment for serious SEO.

Screaming Frog:

Crawl your entire website to find technical SEO issues: broken links, missing meta data, duplicate content, and redirect chains.

Accuranker:

Precise keyword rank tracking with daily updates and competitor benchmarking.

Hotjar:

Heatmapping and session recordings to understand how guests behave on your key pages.

Hotel SEO checklist

Foundations

Google Business Profile claimed, verified, and fully completed
Google Analytics 4 installed with eCommerce tracking enabled
Google Search Console connected and verified
Site loads in under 2 seconds on desktop (Google PageSpeed Insights)
Core Web Vitals scores are Good across key pages
Website is fully mobile-responsive
HTTPS enabled across the entire site

On-page SEO

Each key page has a clearly defined primary keyword
Primary keyword in H1 and in the first paragraph
Page titles under 60 characters with primary keyword included
Meta descriptions written for all key pages (150 to 160 characters)
URLs are short, clean, and keyword-relevant
All images have descriptive alt text
Image files compressed and named descriptively before uploading
Schema markup implemented for hotel, room types, and reviews
Internal links connect related content across the site
No orphaned pages (all pages reachable within 3 clicks from homepage)

Content and local SEO

Blog content plan in place targeting informational keywords
At least one local guide or "best of" article published and indexed
Existing content reviewed and refreshed where outdated
Google Business Profile photos updated with current, high-quality images
All guest reviews responded to within a few days
Direct booking link added to Google Business Profile
NAP (name, address, phone) is identical across all online listings
Property listed in relevant tourism, local, and industry directories

Off-site and technical

At least one quality backlink earned from a travel or local site
Screaming Frog audit completed and critical errors resolved
Keyword rankings tracked monthly in Ahrefs, SEMrush, or Accuranker
Organic traffic and revenue reviewed monthly in GA4
Core Web Vitals reviewed quarterly in Google Search Console

Frequently asked questions

What is hotel SEO?

Hotel SEO is the process of optimising your hotel's website to rank higher in search engine results pages (SERPs). It combines keyword research, on-page optimisation, content creation, technical improvements, local SEO, and link building to drive more organic traffic and direct bookings.

How long does hotel SEO take to work?

Most hotels start to see meaningful movement in rankings within 3 to 6 months of consistent SEO effort. Significant traffic and revenue impact typically takes 6 to 12 months. SEO is a long-term strategy. It builds compounding returns over time rather than immediate results.

What is local SEO for hotels?

Local SEO for hotels is the practice of optimising your online presence to rank for location-specific searches like "hotel near me" or "best hotels in [city]". It involves optimising your Google Business Profile, building local citations, generating reviews, and creating location-relevant content.

What is the most important SEO factor for hotels?

There's no single factor. It is a combination of factors. But if you're starting from scratch, the three highest-impact priorities are: a fully optimised Google Business Profile (for local SEO), strong on-page optimisation of your core room and property pages (for transactional rankings), and a fast, mobile-friendly website (for both user experience and technical SEO).

Does SEO work for holiday parks and caravan parks?

Yes. The same SEO principles apply to all accommodation types. Holiday parks, caravan parks, and holiday rentals simply target different keywords reflecting their property type and guest needs. The strategies for keyword research, on-page optimisation, local SEO, and link building are identical.

How do I do keyword research for my hotel?

Start by identifying what your guests are searching for: your location, your amenities, your property type, and the experiences you offer. Use Google Keyword Planner (free) to check search volumes and uncover related terms. Then prioritise by a combination of search volume, keyword difficulty, and relevance to your property.

What is a good hotel website conversion rate?

Average hotel website conversion rates typically sit between 2% and 5%, though top-performing properties can exceed this with an optimised booking experience. See our full guide on hotel conversion rates for benchmarks and tips on improving yours.

How does a booking engine affect hotel SEO?

Your booking engine affects SEO indirectly but meaningfully. A slow or clunky checkout increases bounce rate and reduces conversions, which are signals Google uses to assess page quality. A fast, mobile-optimised booking engine like RoomStay keeps guests on your site and converts the organic traffic your SEO brings in.

Start driving more direct bookings with RoomStay

SEO gets guests to your website. The RoomStay platform makes sure they book directly when they arrive.

The Booking Engine is built for conversion, with a streamlined checkout and real-time PMS integration. RoomRate brings live pricing directly to your website, keeping guests on your site instead of heading to an OTA. RoomFinder gives guests an intuitive way to search and book from any page.

Hotels using RoomStay have seen up to a 92% increase in revenue per session and between 35% and 434% growth in direct bookings.

To find out more, book a demo with the team.

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