Hotel Digital Marketing That Drives Direct Bookings
Paid search, metasearch, display and social campaigns built for hospitality. Every dollar tracked. Every booking attributed.
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Your Ad Spend Deserves Better Than Guesswork
Hotels spend thousands on digital marketing every month. But without hospitality-specific expertise, it’s hard to know what’s actually driving bookings and what’s just driving clicks.
Common problems we see:
No
clear line
between ad spend and revenue
Fragmented campaigns
across channels with no unified view
Distribution
costs
eating into margins with no visibility on where
Generic agency strategies
that don’t account for how hotel bookings actually work
RoomStay’s digital marketing team works exclusively with hotels and accommodation providers. We know the booking journey inside out because we built a booking engine around it.
Integrated Hotel Digital Marketing Services
Everything connected. Everything measurable.
We manage your paid media across every channel that matters for hotel bookings, with full revenue attribution from first click to confirmed reservation.
Everything connected. Everything measurable. We manage your paid media across every channel that matters for hotel bookings, with full revenue attribution from first click to confirmed reservation.
Connect marketing spend
directly to bookings and revenue
Unified tracking
across paid search, metasearch, display and paid social
Clear visibility
on ROAS and distribution profitability
Monthly reporting
with transparent cost-per-acquisition by channel
Visible Where It Counts
We manage four core channels, each playing a different role in the booking journey.
Paid Search
Capture high-intent demand at the moment guests are ready to book. We protect your brand terms and drive direct traffic with full revenue attribution on every campaign.
Metasearch
Compete directly on Google Hotel Ads, Trivago, TripAdvisor, Kayak and more. We manage your bids, monitor rate parity and track revenue by platform so you know exactly what each channel is returning.
Display
Stay visible throughout the guest journey with premium placements and strategic retargeting. We re-engage visitors who searched availability but dropped off before completing a booking.
Paid Social
Turn inspiration into bookings. We target early-stage audiences who are planning trips and retarget engaged visitors to bring them back to your direct channel.
Know When OTAs Are Undercutting You
We monitor pricing discrepancies across OTA channels in real time. If an OTA is showing a lower rate than your direct site, we flag it before it costs you bookings.
- Real-time rate parity monitoring
- Alerts when OTA pricing undercuts your direct rate
- Data to support revenue management decisions
We monitor pricing discrepancies across OTA channels in real time. If an OTA is showing a lower rate than your direct site, we flag it before it costs you bookings.
- Real-time rate parity monitoring
- Alerts when OTA pricing undercuts your direct rate
- Data to support revenue management decisions
Results That Show Up in Your Revenue
16.6x average ROAS across hospitality clients
$16,666 in revenue generated for every $1,000 in ad spend
These aren’t projections.
They’re averages across real hotel campaigns managed by our team.
Built by Hotel Tech Experts, Not a Generic Agency
Most digital marketing agencies work across dozens of industries. We work in one.
RoomStay is a hospitality technology company. We built a direct booking engine used by hotels across Australia, New Zealand and beyond. That means our marketing team understands the full booking journey, from ad click to checkout, because we built the checkout too.
- Hospitality-specific expertise across paid search, metasearch, display and social
- Full revenue attribution, not just clicks and impressions
- Campaigns designed to work with your booking engine, PMS and CRS
- A team that speaks your language: RevPAR, ADR, OTA commission, ROAS
Who We Work With
Independent properties
Looking to grow direct bookings and reduce what you’re paying OTAs in commission.
Hotel groups
Optimising performance across multiple properties with centralised attribution and reporting.
Revenue managers
Wanting full clarity on which paid channels are actually generating revenue, not just traffic.
Multi-property portfolios
Scalable digital marketing performance that works across locations without losing visibility.
