Here's the reality: 81% of online travel bookings are abandoned before payment. Not because of price. Because of friction.
Clunky forms. Slow pages. Limited hotel payment options. And guests who can't pay the way they want to.
OTAs figured this out years ago. They offer digital wallets, buy now pay later hotels, and multiple payment gateways. They meet guests where they are.
Most hotel booking engines? Still asking guests to dig out their card number and fill in forms field by field. Still forcing guests through a checkout flow that feels like it was built a decade ago.
The gap between what guests expect and what most booking engines deliver is where you're losing revenue. Not on room rates. Not on availability. On the payment page.