If the answer is "not much until they book," you're leaving money on the table. RoomStay now integrates with Salesforce, which means you can start collecting first-party guest data the moment someone lands on your site, not just when they hit the confirmation page.
RoomStay Now Integrates with Salesforce
RoomStay Now Integrates with Salesforce
How much do you know about the people browsing your website right now?
What this integration does for your property
You get guest insights before they even book
Most hotels only start tracking guest data after a reservation is confirmed. That's like starting a conversation halfway through. RoomStay's integration with Salesforce captures user behaviour from the first click, syncing it directly into your Salesforce tools.
You'll know which rooms they browsed, what dates they searched, if they're a returning visitor, and how they're interacting with your site. That's actionable intelligence you can use right now, not just after they've already made a decision.
Your marketing gets smarter (and more personal)
Generic email blasts don't work anymore. Guests expect you to know what they want before they tell you. With RoomStay feeding first-party data into Salesforce, you can craft campaigns that speak to actual guest preferences and behaviours.
Someone abandoned a booking for your spa suite? You can retarget them with a spa package offer. A guest visited three times but hasn't booked? You can trigger a members-only deal. This is personalisation that converts, not guesswork.
The "member only deals fence" captures data you're currently missing
Here's where it gets interesting. RoomStay's Member Only Deals Fence captures and syncs user data from the moment a potential guest hits your website. New visitor or returning customer, you're collecting insights that feed directly into Salesforce.
This means your loyalty programmes get smarter. Your promotions get more targeted. And your guest engagement strategies stop relying on assumptions and start using real data about how people interact with your brand.
You can finally connect the dots between visits and bookings
Most properties have no idea how many times a guest visited their website before booking, or what made them finally convert. With RoomStay tracking behaviour in Salesforce, you can see the full journey.
Did they visit four times before booking? Were they comparing your rates to competitors? Did a specific promotion push them over the edge? You'll know. And you can use that knowledge to optimise what's working and fix what isn't.
Who benefits most from this integration
If you're using Salesforce and you've been frustrated by how little you know about potential guests before they book, this integration solves that problem. It's particularly valuable for:
1
Properties with established loyalty programmes that need better guest data
2
Hotels running targeted email campaigns through Salesforce
3
Resorts trying to personalise the guest experience from first touchpoint
4
Any property serious about first-party data and reducing reliance on third-party platforms
Why this matters now
"Our goal is to empower hotels with the data they need to create more meaningful guest experiences," says Declan Mimnagh, Founder of RoomStay. "By integrating with Salesforce, we're ensuring that hoteliers can access and act on valuable insights, driving both customer satisfaction and business growth."
Translation: you stop guessing what guests want and start knowing. That knowledge turns into better marketing, stronger loyalty, and more direct bookings from people who already trust your brand.
The shift from guesswork to guest knowledge
First-party data is the currency of modern hospitality. Third-party cookies are disappearing. OTAs own the guest relationship. But your website? That's your territory, and RoomStay's Salesforce integration helps you make the most of every visitor who lands there.
You get insights from the first click. You personalise based on real behaviour. You build loyalty with guests who aren't even guests yet. And you do it all through Salesforce tools you're already using.
Want to see how much data you're currently missing? Book a demo at roomstay.io and we'll show you what happens when you start tracking guest behaviour from the first visit, not the first booking.
Stop waiting for conversions to start learning about your guests. Start learning the moment they arrive.
