Transforming to a Direct Strategy
Increased Ovolo Hotels Revenue by $29 Million
“RoomStay ensures we not only attract guests but also enhance their journey through the booking phase.”
– Ryan Tuckerman, Group Director of Sales, Ovolo Hotels
Overview
Ovolo Hotels, a globally recognised boutique hotel brand with 10 properties across Australia and Asia, is celebrated for its luxurious interiors, modern amenities, and guest-first approach to hospitality.
RoomStay is currently live across all Ovolo hotels globally and has been delivering exceptional results for over five years.
Ovolo partnered with RoomStay to reimagine its direct booking experience, reduce dependence on OTAs, integrate cutting-edge payment options — and achieved a 67% increase in direct bookings as a result.
Customer Case
How a Holiday Park in the Daintree Drove a 434% Spike in Direct Revenues with RoomStay
Tucked away in the lush rainforest of the Daintree, this holiday park offers a peaceful escape into nature. Facing low direct bookings and heavy reliance on OTAs, the park turned to RoomStay to improve performance and take back control of its revenue.
Overview
Located in the heart of the Daintree Coast, Daintree Beach Resort offers a unique blend of beachfront serenity and lush tropical rainforest. The park provides a wide range of glamping accommodation, including couples luxe glamping pavilions, family glamping options along with more traditional cabins and camp tents all set within a spacious 30-acre nature retreat.
While the location is idyllic, the park needed a better way to reduce OTA reliance, simplify the online booking process across diverse accommodation types, and ensure guests received a fast, mobile-first experience that matched the premium quality of their offering.
That’s where RoomStay came in — a modern booking engine purpose-built for holiday parks like Daintree Beach Resort.
We didn’t just improve the booking flow
It delivered real, measurable business outcomes across revenue, transactions, and guest behaviour.
All figures compare January–June 2021 against the previous 6 months, following the launch of RoomRate.
262%
increase in average daily revenue
($8,066 → $29,190)
90%
increase in total transactions
(5,231 → 9,939)
67%
increase in direct bookings
109%
increase in average length of stay
(4,497 → 9,399)
$15k
in additional revenue per day
totalling an estimated $29 million over 5 years
Collaboration
Our collaboration snapshot
Ovolo’s trust in RoomStay’s solutions has spanned half a decade and delivered consistent, measurable growth.
The Booking Engine and RoomFinder launched in August 2020, with RoomRate going live in January 2021.
10 hotels across Australia and Asia
5-year RoomStay partnership
Clunky, outdated online booking experience—especially on mobile
259k transactions and 140k room nights booked through RoomStay since launch
Solution
How RoomStay delivered
RoomStay implemented a comprehensive solution to address these challenges that enhanced Ovolo’s digital booking experience and operational efficiency.
Live pricing converts lookers into bookers
When RoomRate launched, Ovolo guests could finally see live pricing and real-time availability directly on the room page. No redirects, no guesswork - just the clarity to book with confidence. This small change made a big difference, turning browsers into bookers and driving a 262% increase in average daily revenue.
Design that performs
RoomStay collaborated closely with Ovolo’s team to build a booking flow that felt unmistakably Ovolo — bold, modern, and frictionless. Every element was intentionally designed to reflect the brand’s identity while removing roadblocks to conversion. The result? A 19.24% uplift in session duration and a guest experience that encourages deeper engagement.
Flexible Integration Across Systems
Behind the scenes, RoomStay’s platform plugged straight into Ovolo’s existing tech stack - no messy workarounds or compromises. It supported:
Synxis CRS: Keeping room availability and pricing live and accurate at every touchpoint. This gave users the confidence to book and led to faster decisions.
Revinate CRM: Helping Ovolo capture and use guest data for more relevant communications and repeat stays. More data points collected means more sophisticated marketing methods and higher efficiency.
PlanPay: Offering guests flexible, interest-free instalments - lowering booking barriers and aligning with Ovolo’s accessible-luxury promise. Guests using PlanPay spent $730 per booking compared to $473 for standard bookings, resulting in a 35% higher average order value.
Measurable Growth Across Key Metrics
Measurable Growth Across Key Metrics
“RoomStay ensures we not only attract guests but also enhance their journey through the booking phase.”
Ryan Tuckerman
Group Director of Sales, Ovolo Hotels
This case highlights several key takeaways for hoteliers
Ovolo Hotels’ partnership with RoomStay offers key takeaways for hoteliers aiming to improve their booking systems.
1
Prioritise Direct Engagement
Investing in tools that make direct bookings easy and attractive can significantly impact profitability.
2
Leverage Loyalty Offers
Exclusive deals for repeat guests drive bookings and build long-term customer relationships.
3
Embrace Cloud-Based Solutions
Modern, cloud-integrated systems offer the flexibility and real-time capabilities needed to stay competitive.
This case highlights several key takeaways for hoteliers:
