10 hotels across Australia and Asia
Customer Case
Transforming to a Direct Strategy Increased Ovolo Hotel Revenue by $29 Million
“RoomStay ensures we not only attract guests but also enhance their journey through the booking phase.”
– Ryan Tuckerman, Group Director of Sales, Ovolo Hotels
Ovolo Hotels, a globally recognised boutique hotel brand with 10 properties across Australia and Asia, is celebrated for its luxurious interiors, modern amenities, and guest-first approach to hospitality. RoomStay is currently live across all Ovolo hotels globally and has been delivering exceptional results for over five years.
Ovolo partnered with RoomStay to reimagine its direct booking experience, reduce dependence on OTAs, integrate cutting-edge payment options — and achieved a 67% increase in direct bookings as a result.
Results that matter
RoomStay didn’t just improve the booking flow – it delivered real, measurable business outcomes across revenue, transactions, and guest behaviour.
262% increase in average daily revenue ($8,066 → $29,190)
90% increase in total transactions (5,231 → 9,939)
67% increase in direct bookings
109% increase in average length of stay (4,497 → 9,399)
$15,966 in additional revenue per day, totalling an estimated $29 million over 5 years
All figures compare January–June 2021 against the previous 6 months, following the launch of RoomRate.
Our collaboration snapshot
5-year RoomStay partnership
259,250 transactions and 139,993 room nights booked through RoomStay since launch
Ovolo’s trust in RoomStay’s solutions has spanned half a decade and delivered consistent, measurable growth.
The Booking Engine and RoomFinder launched in August 2020, with RoomRate going live in January 2021.
Solution
How RoomStay delivered
RoomStay implemented a comprehensive solution to address these challenges that enhanced Ovolo’s digital booking experience and operational efficiency.
1
Live pricing converts lookers into bookers
When RoomRate launched, Ovolo guests could finally see live pricing and real-time availability directly on the room page. No redirects, no guesswork - just the clarity to book with confidence. This small change made a big difference, turning browsers into bookers and driving a 262% increase in average daily revenue.
2
Design that performs
RoomStay collaborated closely with Ovolo’s team to build a booking flow that felt unmistakably Ovolo — bold, modern, and frictionless. Every element was intentionally designed to reflect the brand’s identity while removing roadblocks to conversion. The result? A 19.24% uplift in session duration and a guest experience that encourages deeper engagement.
3
Flexible Integration Across Systems
Behind the scenes, RoomStay’s platform plugged straight into Ovolo’s existing tech stack - no messy workarounds or compromises. It supported:
Synxis CRS
Keeping room availability and pricing live and accurate at every touchpoint. This gave users the confidence to book and led to faster decisions.
Revinate CRM
Helping Ovolo capture and use guest data for more relevant communications and repeat stays. More data points collected means more sophisticated marketing methods and higher efficiency.
PlanPay
Offering guests flexible, interest-free instalments - lowering booking barriers and aligning with Ovolo’s accessible-luxury promise. Guests using PlanPay spent $730 per booking compared to $473 for standard bookings, resulting in a 35% higher average order value.
“RoomStay ensures we not only attract guests but also enhance their journey through the booking phase.”
Ryan Tuckerman
Group Director of Sales, Ovolo Hotels
Lessons Learned
Ovolo Hotels’ partnership with RoomStay offers key takeaways for hoteliers aiming to improve their booking systems
Lessons Learned
This case highlights several key takeaways for hoteliers:
