How a Holiday Park in the Daintree Drove a
434% Spike in Direct Revenues with RoomStay
Tucked away in the lush rainforest of the Daintree, this holiday park offers a peaceful escape into nature. Facing low direct bookings and heavy reliance on OTAs, the park turned to RoomStay to improve performance and take back control of its revenue.
Overview
Located in the heart of the Daintree Coast, Daintree Beach Resort offers a unique blend of beachfront serenity and lush tropical rainforest.
The park provides a wide range of glamping accommodation, including couples luxe glamping pavilions, family glamping options along with more traditional cabins and camp tents all set within a spacious 30-acre nature retreat.
While the location is idyllic, the park needed a better way to reduce OTA reliance, simplify the online booking process across diverse accommodation types, and ensure guests received a fast, mobile-first experience that matched the premium quality of their offering.
That’s where RoomStay came in — a modern booking engine purpose-built for holiday parks like Daintree Beach Resort.
Customer Case
How a Holiday Park in the Daintree Drove a 434% Spike in Direct Revenues with RoomStay
Tucked away in the lush rainforest of the Daintree, this holiday park offers a peaceful escape into nature. Facing low direct bookings and heavy reliance on OTAs, the park turned to RoomStay to improve performance and take back control of its revenue.
Located in the heart of the Daintree Coast, Daintree Beach Resort offers a unique blend of beachfront serenity and lush tropical rainforest. The park provides a wide range of glamping accommodation, including couples luxe glamping pavilions, family glamping options along with more traditional cabins and camp tents all set within a spacious 30-acre nature retreat.
While the location is idyllic, the park needed a better way to reduce OTA reliance, simplify the online booking process across diverse accommodation types, and ensure guests received a fast, mobile-first experience that matched the premium quality of their offering.
That’s where RoomStay came in — a modern booking engine purpose-built for holiday parks like Daintree Beach Resort.
Challenge
Addressing Barriers to Direct Booking Growth
The Daintree Holiday Park faced challenges limiting direct bookings and relied heavily on third-party channels to manage revenue and guest reservations.
The park looked for a way to increase conversions, streamline the guest journey, and grow direct booking revenue.
Impact of OTA Fees on Profitability
OTA fees reducing profitability on cabin and powered site bookings
Outdated Mobile Booking Engine
Clunky, outdated online booking experience—especially on mobile
Limited Flexibility for Member Offers
Limited ability to offer Member Rates or upsell add-ons
Payment Processing Inefficiencies
Solution
Beautiful, mobile-first booking pages for cabins, powered/unpowered sites, and group stays.
Real-time sync with RMS Cloud for live availability, rates, and rules.
Member Rates functionality to encourage loyalty and repeat visits.
Measurable Growth Across Key Metrics
434%
Increase in Direct Revenues
Web direct bookings are the number one source of revenue for the holiday park, well ahead of the major OTAs. By improving the accommodation products at the holiday park and simplifying the booking flow—especially on mobile—guests were more likely to book directly.
+131%
Increase in Number of Direct Bookings in First 90 Days producing 164% growth in room nights
By simplifying the booking flow —especially on mobile— and adding member fenced rates guests were more likely to book directly.
25%
Higher Average Booking Value
Dynamic pricing strategies and data driven upselling encouraging guests to upgrade their accommodation or book additional services has produced an 25% increase in average order value demonstrating the importance of tailored pricing in maximising revenue.
$35k
Saved Annually in OTA Commissions
The switch to Roomstay helped divert guests away from third-party platforms.
Member Rates Increased Repeat Bookings
By creating a “Member Only Deals” programme, the park incentivised direct bookings with tailored discounts for members and returning guests. This boosted direct sales and cultivated loyalty, turning one-time visitors into repeat customers.
Fully Integrated Payments with RMS Pay
Guests can pay securely during booking, saving staff hours in manual payment chasing.
Smooth Booking Experience for All Accommodation Types
Guests can now book powered sites, unpowered sites, or cabins with the same ease, even from a mobile device.
"Roomstay has not only helped us reduce OTA costs — it’s fundamentally changed how guests interact with our park online. Bookings are faster, payments are seamless, and the booking experience is personalised and polished. We've seen real growth in revenue as a result."
Luke Percival
Daintree Beach Resort
This case highlights several key takeaways for hoteliers: