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Customer Case

How a Holiday Park in the Daintree Drove a 434% Spike in Direct Revenues with RoomStay

Tucked away in the lush rainforest of the Daintree, this holiday park offers a peaceful escape into nature. Facing low direct bookings and heavy reliance on OTAs, the park turned to RoomStay to improve performance and take back control of its revenue.

Overview


Located in the heart of the Daintree Coast, Daintree Beach Resort offers a unique blend of beachfront serenity and lush tropical rainforest. The park provides a wide range of glamping accommodation, including couples luxe glamping pavilions, family glamping options along with more traditional cabins and camp tents all set within a spacious 30-acre nature retreat.


While the location is idyllic, the park needed a better way to reduce OTA reliance, simplify the online booking process across diverse accommodation types, and ensure guests received a fast, mobile-first experience that matched the premium quality of their offering.


That’s where RoomStay came in — a modern booking engine purpose-built for holiday parks like Daintree Beach Resort.

Challenge

Addressing Barriers to Direct Booking Growth

The Daintree Holiday Park faced challenges limiting direct bookings and relied heavily on third-party channels to manage revenue and guest reservations.

The park looked for a way to increase conversions, streamline the guest journey, and grow direct booking revenue.

Impact of OTA Fees on Profitability

OTA fees reducing profitability on cabin and powered site bookings


Outdated Mobile Booking Engine

Clunky, outdated online booking experience—especially on mobile

Limited Flexibility for Member Offers

Limited ability to offer Member Rates or upsell add-ons

Payment Processing Inefficiencies

Manual payment processing increasing staff workload

Solution

RoomStay for Holiday Parks


Daintree Beach Resort rolled out RoomStay as their direct booking engine, fully integrated with their RMS Cloud PMS and RMS Pay. Their setup included:


1

Beautiful, mobile-first booking pages for cabins, powered/unpowered sites, and group stays




2

Real-time sync with RMS Cloud for live availability, rates, and rules



3

Integrated RMS Pay for secure, online deposits.



4

Member Rates functionality to encourage loyalty and repeat visits




5

Upsell options (e.g., firewood packs, early check-in, BBQ hire) at checkout.




Results

Measurable Growth Across Key Metrics

434%

Increase in Direct Revenues

Web direct bookings are the number one source of revenue for the holiday park, well ahead of the major OTAs. By improving the accommodation products at the holiday park and simplifying the booking flow—especially on mobile—guests were more likely to book directly.


+131%+

Increase in Number of Direct Bookings in First 90 Days producing 164% growth in room nights

By simplifying the booking flow —especially on mobile— and adding member fenced rates guests were more likely to book directly.


25%

Higher Average Booking Value

Dynamic pricing strategies and data driven upselling encouraging guests to upgrade their accommodation or book additional services has produced an 25% increase in average order value demonstrating the importance of tailored pricing in maximising revenue.


$35k

Saved Annually in OTA Commissions

The switch to Roomstay helped divert guests away from third-party platforms.



Member Rates Increased Repeat Bookings

By creating a “Member Only Deals” programme, the park incentivised direct bookings with tailored discounts for members and returning guests. This boosted direct sales and cultivated loyalty, turning one-time visitors into repeat customers.


Fully Integrated Payments with RMS Pay

Guests can pay securely during booking, saving staff hours in manual payment chasing.



Smooth Booking Experience for All Accommodation Types


Guests can now book powered sites, unpowered sites, or cabins with the same ease, even from a mobile device.


Results

Measurable Growth Across Key Metrics

434%


Increase in Direct Revenues


Web direct bookings are the number one source of revenue for the holiday park, well ahead of the major OTAs. By improving the accommodation products at the holiday park and simplifying the booking flow—especially on mobile—guests were more likely to book directly.


Smooth Booking Experience for All Accommodation Types


Guests can now book powered sites, unpowered sites, or cabins with the same ease, even from a mobile device.

+131%+


Increase in Number of Direct Bookings in First 90 Days producing 164% growth in room nights


By simplifying the booking flow —especially on mobile— and adding member fenced rates guests were more likely to book directly.




Member Rates Increased Repeat Bookings


By creating a “Member Only Deals” programme, the park incentivised direct bookings with tailored discounts for members and returning guests. This boosted direct sales and cultivated loyalty, turning one-time visitors into repeat customers.

25%


Higher Average Booking Value


Dynamic pricing strategies and data driven upselling encouraging guests to upgrade their accommodation or book additional services has produced an 25% increase in average order value demonstrating the importance of tailored pricing in maximising revenue.


Fully Integrated Payments with RMS Pay


Guests can pay securely during booking, saving staff hours in manual payment chasing.

$35k




Saved Annually in OTA Commissions


The switch to Roomstay helped divert guests away from third-party platforms.

"Roomstay has not only helped us reduce OTA costs — it’s fundamentally changed how guests interact with our park online. Bookings are faster, payments are seamless, and the booking experience is personalised and polished. We've seen real growth in revenue as a result."

Luke Percival, Daintree Beach Resort


Lessons Learned

This case highlights several key takeaways for hoteliers:

01

Prioritise Direct Engagement

Investing in tools that make direct bookings easy and attractive can significantly impact profitability.

02

Leverage Loyalty

Offers

Exclusive deals for repeat guests drive bookings and build long-term customer relationships.

03

Embrace Cloud-Based Solutions

Modern, cloud-integrated systems offer the flexibility and real-time capabilities needed to stay competitive.